At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers, The Legacy Potential Premier League 2018/2019 and the reasons why legacy givers don’t tell charities when they write into their wills.
This research has allowed us to create Unique Competitor Sets (UCS) for a large number of charities. The UCS helps charities understand who they are competing with in the legacy space, allowing them to better understand how to secure legacy funding.
We regularly help charities with bespoke legacy marketing insights and would be happy to help with our legacy fundraising strategy in any way we can. To learn more about the UCS, the Legacy Potential Premier League Table 2018/19 and other fundraising and marketing research we can help you with please don’t hesitate to get in touch with David Cole, Managing Director at fastmap on firstname.lastname@example.org or +44 020 72420702.