Blog & News

Posted by Fastmap | 19 September 2017
GDPR Guide: The Complexity of Consent

The introduction of GDPR is set to transform the relationship marketers have with their customers. Perhaps the biggest challenge will be the task of gaining...

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Posted by Fastmap | 19 September 2017
Consent: Not just what you say, but how you say it…

Now that people are increasingly seeing consent as a marketing challenge, people accept words and language in your statements matter – both for providing clarity...

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Posted by Fastmap | 19 September 2017
Opt-in, Opt-out: Don’t misstep in the ‘marketing hokey-cokey’

GDPR did not lead to the mandatory opt-in that many had feared. However, many are going all opt-in, either through choice, pressure or compliance (farewell...

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Posted by Fastmap | 18 September 2017
Research Testing New Creative Approaches: A Case Study

In developing fastmap’s new brand look and feel, there was a need for the company to practice what we preach. So we involved some of...

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Posted by Fastmap | 18 September 2017
GDPR: Wake up and Smell the Consent

Imagine your most financially-important marketing campaign of the year, the success of which affects every other campaign your brand undertakes. Then try and picture the...

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Posted by Fastmap | 18 September 2017
3 Key Influencing Pillars of Consent

After years of researching hundreds of consent statements, we now know what factors most influence consent. Major charity, financial, retail and insurance brands have tested...

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Posted by Fastmap | 18 September 2017
Giving channel choice

It may come as a given but, overall consent tends to increase, as you offer your customers greater flexibility. A higher level of overall consent...

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Posted by Fastmap | 18 September 2017
Consent is Power

With the near approaching enforcement of GDPR in May 2018 pressure is building within both marketing and legal teams, ensuring consent is optimised before this...

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Posted by Fastmap | 18 September 2017
United as Europeans, divided on consent

Until now many companies have worked on the basis of ‘it’s ok to have consent statements that are not only difficult to understand but also...

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