DRTV Optimising Benchmarks

Pre-testing helps reduce the risk of an ineffective, expensive campaign by finding out what best engages consumers – and why. In our pre-tests, potential customers review your campaign in three key areas:

  • Advert (the content of the actual advert)
  • Product (what you’re selling or asking people to do eg donate)
  • Call to action (how people are encouraged to respond)

Crucial context helps you understand how your adverts compare to others in your sector – and develop better campaigns.

Read our guide to DRTV Optimising Benchmarks >

Creative Proposition Testing

Identify the proposition, approach or creative that will be most effective – and why.

Our robust, in-depth research techniques include consumer testing to help you learn what engages your target audience and how you can improve your ideas.

We’ll give you clear, insightful, and most importantly, actionable recommendations to help you get the most from your next campaign.

Read Research Testing New Creative Approaches - Case Study >

Legacy Research

Gifts in wills, especially to charities, can be notoriously difficult to measure and understand.

We can help you:

  • Understand the motivations and barriers to giving and inform your legacy fundraising strategy
  • Identify which propositions will encourage most enquiries
  • Break results down by different profiles and audiences for valuable legacy marketing insights
Get your Guide To Maximising Legacy Fundraising Consideration >

International surveys

We can help you identify key differences between territories through our online surveys, which give you access to millions of consumers around the world.

We’ve worked with big clients in the charity, financial services, automotive and telecoms sectors on worldwide research, providing crucial insights into what works – and why.

Bespoke for your needs

Whatever your research needs, fastmap will be able to find a way to help you.

The team will listen to your objectives, develop a survey and run interviews to solve your marketing problems.

Our background is in marketing – and we want you to have actionable, meaningful insight.

Pick up the phone, email or come in – we are approachable and happy to help you.

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