Legacy Services & Insight Portal
Gifts in wills, especially to charities, can be notoriously difficult to measure and understand.
We can help you with:
- Targeting / UCS
- Barriers & Motivations
- Proposition / Creative Testing
- Residuary Giving
- Will Writing
GDPR: Consent Optimising Benchmarks
We can help you boost your consent rates (and your GDPR compliance) by pre-testing new wording, structures and approaches. We can then benchmark your approach against your competitors, giving you vital context to identify your strengths and weaknesses.
We’ll also measure the quality of your consent. Customers who know exactly what they’re consenting to are likely to be more forthcoming in their responses. So you can get better results, and clearer insight.
- Quality of Consent – Did the people who consented intend to?
- Fears – How reassuring does your statement come across?
- Benefits – What do people get in return?
- Design – What layout works for your brand?
DRTV Optimising Benchmarks
Pre-testing helps reduce the risk of an ineffective, expensive campaign by finding out what best engages consumers – and why. In our pre-tests, potential customers review your campaign in three key areas:
- Advert (the content of the actual advert)
- Product (what you’re selling or asking people to do eg donate)
- Call to action (how people are encouraged to respond)
Crucial context helps you understand how your adverts compare to others in your sector – and develop better campaigns.Read our guide to DRTV Optimising Benchmarks >
Creative Proposition Testing
Identify the proposition, approach or creative that will be most effective – and why.
Our robust, in-depth research techniques include consumer testing to help you learn what engages your target audience and how you can improve your ideas.
We’ll give you clear, insightful, and most importantly, actionable recommendations to help you get the most from your next campaign.Read Research Testing New Creative Approaches - Case Study >
We can help you identify key differences between territories through our online surveys, which give you access to millions of consumers around the world.
We’ve worked with big clients in the charity, financial services, automotive and telecoms sectors on worldwide research, providing crucial insights into what works – and why.Contact Us >
Bespoke for your needs
Whatever your research needs, fastmap will be able to find a way to help you.
The team will listen to your objectives, develop a survey and run interviews to solve your marketing problems.
Our background is in marketing – and we want you to have actionable, meaningful insight.
Pick up the phone, email or come in – we are approachable and happy to help you.Contact Us >