The marketeer’s reference point

We’ve been researching, processing and interpreting customer data for businesses since 2006. We’re agile, engaging and insightful, with a deep understanding of what it takes to get the best answers from surveys and benchmark them against your competitors.

We can help you get to know your customers better, focus your marketing where it counts and identify the next move for your business. Are you ready?

What we do


Pre-test your privacy statements to optimise consent rates.


Identify the best concept for your new DRTV campaign – and assess it before you broadcast.


Creative Testing

Evaluate your marketing campaigns to maximise response – and help increase revenues.

How we do it


Specialised online surveys tailored to your business – and your customers.


Diving deep into the data to tell you exactly what works – and why.


Comparing you against your competitors to identify your next move.

What they say about us

“fastmap’s unique test and learn process and proactive support allowed us to understand which consent messages we should present to which audience.”

Richard Merrygold, Group Data Protection Officer, Homeserve

“We used fastmap for a discrete piece of work exploring attitudes towards Scouting among adults and children. They worked quickly but took time to understand what we wanted to achieve and delivered comprehensive results.”

Matt Hyde, CEO, The Scout Association

“We’ve been very impressed with fastmap’s contribution to our consent initiative. Their methodology is comprehensive and their account management is very proactive.”

Nick Georgiadis, Director of Individual Giving & Product Marketing, British Heart Foundation

Latest news

baby boomer legacy research
Posted by Fastmap | 08 November 2018| How to guide, Sidebar
Baby Boomer Legacy Marketing Report

At fastmap we have conducted large legacy marketing research projects with some of the biggest charities across the world. We have accumulated a lot of...

legacy research presentation at IoF legacy conference
Posted by Fastmap | 12 October 2018| Insight blogs, News
3 key insights on why supporters don’t tell charities when they leave a legacy

Fears of being bombarded with communications prevent over 60% of supporters revealing their plans to leave a legacy On the 8th of October fastmap, Freestyle...

legacy marketing insights for your international fundraising strategy
Posted by Fastmap | 28 August 2018| Insight blogs, News
The legacy marketing opportunity of a lifetime

For many charities legacy marketing can be overlooked. However, just a small increase in legacy giving can open vast revenue streams and this becomes even...


Our people

David ColeManaging Director and Founder

David’s 25 years’ experience in marketing includes launching the UK’s first ever newspaper reader panel and an influential period as Head of Database Marketing at The Telegraph Group. He founded fastmap in 2006 and is regularly in demand to speak at events around the world.

Julia PorterChair of the Advisory Board

A highly experienced business advisor, Julia has been Director of Consumer Revenues at Guardian News & Media and sits on the board of the Direct Marketing Association (DMA). She’s also appeared in the Data IQ Top 10 most influential people in data business in 2015 and 2016.

Renee KarsdorfHead of Analysis and Operations

Heading up the analysis and production team, Renée makes sure projects run smoothly at fastmap.  This includes survey script development, building the surveys, fieldwork management and all analysis up until the debrief date when we present our findings to you.


Lee Witherell, database marketing specialist
Lee WitherellFounder, WiseOwl Marketing

Lee is a CRM Insight specialist with over 20 years’ experience using data, research and insight to drive improved customer experience and increased profits. He’s worked with a number of major UK and global companies across a number of sectors including automotive, charities, consumer goods, financial services, telecoms, travel & leisure. Lee has a solid foundation in the core principles of CRM: segmentation; customer journey mapping; contact strategy; acquisition, retention and customer development modelling; marketing performance measurement and optimisation. With the advent of GDPR, Lee has spent the last 18 months helping companies maximise their data assets and navigate business transformation in light of the new legislation.

Allan FreemanMD, Freestyle Marketing

Allan is a consultant who helps his clients solve their business challenges and seize their opportunities. He has been working in marketing and fundraising for more than 25 years across both commercial organisations and charities. Allan set up Freestyle Marketing 12 years ago and works with a number of the biggest charities in the UK whilst also helping INGOs develop and implement their global legacy strategy.


Aris was a senior-level database marketing person, operating predominantly and most recently within the charity sector. He then decided to take his enthusiasm for data protection to anyone willing to listen. Since then he’s been travelling around the country running training workshops, mostly for small charities, debunking and describing in plain English what the GDPR actually is, what it says, what that means for organisations big and small, and how to prepare for it. Aris has a shamelessly no-nonsense approach, that means no waffle, no scaremongering and an honest approach to data protection.

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