The marketeer’s reference point

We’ve been researching, processing and interpreting customer data for businesses since 2006. We’re agile, engaging and insightful, with a deep understanding of what it takes to get the best answers from surveys and benchmark them against your competitors.

We can help you get to know your customers better, focus your marketing where it counts and identify the next move for your business. Are you ready?

What we do

1
Consent

Pre-test your privacy statements to optimise consent rates.

2
DRTV

Identify the best concept for your new DRTV campaign – and assess it before you broadcast.

 

3
Creative Testing

Evaluate your marketing campaigns to maximise response – and help increase revenues.

How we do it

Research

Specialised online surveys tailored to your business – and your customers.

Insight

Diving deep into the data to tell you exactly what works – and why.

Benchmarking

Comparing you against your competitors to identify your next move.

What they say about us

“fastmap’s unique test and learn process and proactive support allowed us to understand which consent messages we should present to which audience.”

Richard Merrygold, Group Data Protection Officer, Homeserve

“One of the most important tasks preparing for GDPR is determining the legal basis for communication. The Legitimate Interests and Consent research that fastmap undertook was fundamental for our organisation to build an evidence-based compliance framework that we can be confident takes into account the reasonable expectations of our supporters and collects consent where required in a fully optimised way. I’m very happy to recommend fastmap”

Richard Otter, Head of Compliance, The Woodland Trust

“We’ve been very impressed with fastmap’s contribution to our consent initiative. Their methodology is comprehensive and their account management is very proactive.”

Nick Georgiadis, Director of Individual Giving & Product Marketing, British Heart Foundation

Latest news

Woman happy about being contacted through Legitimate Interest under GDPR
Posted by Fastmap | 10 April 2018| How to guide
Legitimate Interest Industry Report

Under GDPR, companies will only be able to contact their audience through Legitimate Interest or Consent. This is going to result in organisations losing the...

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Posted by Fastmap | 23 May 2018| News
How to prepare for GDPR – What we’re doing

Here at fastmap, one of the key components of our research in the last couple of years has been helping organisations prepare for GDPR, whether...

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marketing consent research tick box
Posted by Fastmap | 22 May 2018| News
Marketing Consent Research: Does quantity equal quality?

Many businesses are taking steps to limit the amount of their database they are likely to lose the right to contact when asking them for...

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Our people

David ColeManaging Director and Founder

David’s 25 years’ experience in marketing includes launching the UK’s first ever newspaper reader panel and an influential period as Head of Database Marketing at The Telegraph Group. He founded fastmap in 2006 and is regularly in demand to speak at events around the world.

Julia PorterChair of the Advisory Board

A highly experienced business advisor, Julia has been Director of Consumer Revenues at Guardian News & Media and sits on the board of the Direct Marketing Association (DMA). She’s also appeared in the Data IQ Top 10 most influential people in data business in 2015 and 2016.

Renee KarsdorfHead of Analysis and Operations

Heading up the analysis and production team, Renée makes sure projects run smoothly at fastmap.  This includes survey script development, building the surveys, fieldwork management and all analysis up until the debrief date when we present our findings to you.

Associates

Lee WitherellFounder, WiseOwl Marketing

Lee is a CRM Insight specialist with over 20 years’ experience using data, research and insight to drive improved customer experience and increased profits. He’s worked with a number of major UK and global companies across a number of sectors including automotive, charities, consumer goods, financial services, telecoms, travel & leisure. Lee has a solid foundation in the core principles of CRM: segmentation; customer journey mapping; contact strategy; acquisition, retention and customer development modelling; marketing performance measurement and optimisation. With the advent of GDPR, Lee has spent the last 18 months helping companies maximise their data assets and navigate business transformation in light of the new legislation.

Allan FreemanMD, Freestyle Marketing

Allan is a consultant who helps his clients solve their business challenges and seize their opportunities. He has been working in marketing and fundraising for more than 25 years across both commercial organisations and charities. Allan set up Freestyle Marketing 12 years ago and works with a number of the biggest charities in the UK whilst also helping INGOs develop and implement their global legacy strategy.

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