Pre-test your privacy statements to optimise consent rates.
Identify the best concept for your new DRTV campaign – and assess it before you broadcast.
Evaluate your marketing campaigns to maximise response – and help increase revenues.
Specialised online surveys tailored to your business – and your customers.
Diving deep into the data to tell you exactly what works – and why.
Comparing you against your competitors to identify your next move.
It is easy to assume that attitudes towards legacy giving are universal, but fastmap research suggests that you should consider international differences to formulate an...
When it comes to insurance marketing it can be difficult to make your services standout from the competition. With so many companies offering insurance cover...
Lee is a CRM Insight specialist with over 20 years’ experience using data, research and insight to drive improved customer experience and increased profits. He’s worked with a number of major UK and global companies across a number of sectors including automotive, charities, consumer goods, financial services, telecoms, travel & leisure. Lee has a solid foundation in the core principles of CRM: segmentation; customer journey mapping; contact strategy; acquisition, retention and customer development modelling; marketing performance measurement and optimisation. With the advent of GDPR, Lee has spent the last 18 months helping companies maximise their data assets and navigate business transformation in light of the new legislation.
Allan is a consultant who helps his clients solve their business challenges and seize their opportunities. He has been working in marketing and fundraising for more than 25 years across both commercial organisations and charities. Allan set up Freestyle Marketing 12 years ago and works with a number of the biggest charities in the UK whilst also helping INGOs develop and implement their global legacy strategy.