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At fastmap, we have a wealth of experience with concept testing, as well as testing marketing campaigns and campaign development. This case study is one...
Fears of being bombarded with communications prevent over 60% of supporters revealing their plans to leave a legacy On the 8th of October fastmap, Freestyle...
Aris was a senior-level database marketing person, operating predominantly and most recently within the charity sector. He then decided to take his enthusiasm for data protection to anyone willing to listen. Since then he’s been travelling around the country running training workshops, mostly for small charities, debunking and describing in plain English what the GDPR actually is, what it says, what that means for organisations big and small, and how to prepare for it. Aris has a shamelessly no-nonsense approach, that means no waffle, no scaremongering and an honest approach to data protection.
Lee is a CRM Insight specialist with over 20 years’ experience using data, research and insight to drive improved customer experience and increased profits. He’s worked with a number of major UK and global companies across a number of sectors including automotive, charities, consumer goods, financial services, telecoms, travel & leisure. Lee has a solid foundation in the core principles of CRM: segmentation; customer journey mapping; contact strategy; acquisition, retention and customer development modelling; marketing performance measurement and optimisation. With the advent of GDPR, Lee has spent the last 18 months helping companies maximise their data assets and navigate business transformation in light of the new legislation.
Allan is a consultant who helps his clients solve their business challenges and seize their opportunities. He has been working in marketing and fundraising for more than 25 years across both commercial organisations and charities. Allan set up Freestyle Marketing 12 years ago and works with a number of the biggest charities in the UK whilst also helping INGOs develop and implement their global legacy strategy.