WaterAid are an international charity that work in over 30 countries across the world with the vital goal of providing people with clean, safe drinking...
Many businesses are taking steps to limit the amount of their database they are likely to lose the right to contact when asking them for...
Now that people are increasingly seeing consent as a marketing challenge, people accept words and language in your statements matter – both for providing clarity...
Imagine your most financially-important marketing campaign of the year, the success of which affects every other campaign your brand undertakes. Then try and picture the...
After years of researching hundreds of consent statements, we now know what factors most influence consent. Major charity, financial, retail and insurance brands have tested...
With the near approaching enforcement of GDPR in May 2018, pressure is building within both marketing and legal teams, ensuring consent to contact is optimised...
Until now many companies have worked on the basis of ‘it’s ok to have consent statements that are not only difficult to understand but also...
