legitimate interest

targeted direct mail
4 Tips for Achieving Targeted Direct Mail Through Research

♪ Please Mister Postman, look and see. Does legitimate interest cover that letter, letter for me? ♪ Direct mail has quickly grown in importance for marketers who...

GDPR marketing data fundamentalism
GDPR Marketing – How to win consent from privacy-wary consumers

Consumer concerns over data - the biggest threat in post-GDPR marketing, or the biggest opportunity?   We’ve seen how the rise of the data fundamentalism...

data processing under legitimate interest
Data Processing & Legitimate Interest: Where do charity supporters draw the line?

Post-GDPR day, many charities are still adjusting to a new approaches to data processing, and a new way of utilising data to better serve supporters...

How to evaluate marketing through competitor analysis and benchmarking

Peter Drucker, who many consider to be the single most important thought leader in the world of management is quoted as saying; “Being at least...

clear skies of GDPR compliance
GDPR Compliance – What we’re doing

Here at fastmap, one of the key components of our research in the last couple of years has been helping organisations with their GDPR compliance,...

GDPR data processing should be used in a bespoke to different audience segments
GDPR and Data Processing: One size does NOT fit all

As GDPR approaches, organisations are focusing on obtaining permission from their customers to continue communicating via specific channels. However, many of these brand owners are...

Direct Mail Marketing recipient with Legitimate Interest under GDPR
Direct Mail Marketing and Legitimate Interest: Be Reasonable!

Too often organisations plan to take an oversimplified approach to direct mail marketing using Legitimate Interest to send post on all topics to everyone on...

Woman happy about being contacted through Legitimate Interest under GDPR
Legitimate Interest Industry Report

Under GDPR, companies will only be able to contact their audience through Legitimate Interest or Consent. This is going to result in organisations losing the...

GDPR legitimate interest - should you use direct mail
GDPR: Legitimate Interest, not for everyone

In the run up to GDPR lawyers, advisors and commentators have debated the meaning of post-GDPR Legitimate Interest when applied to direct marketing. It offers...

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