marketing consent

WaterAid Improving marketing consent rates
WaterAid Case Study: Improving marketing consent rates

WaterAid are an international charity that work in over 30 countries across the world with the vital goal of providing people with clean, safe drinking...

GDPR marketing data fundamentalism
GDPR Marketing – How to win consent from privacy-wary consumers

Consumer concerns over data - the biggest threat in post-GDPR marketing, or the biggest opportunity?   We’ve seen how the rise of the data fundamentalism...

Benchmarking: The Power of Comparison

Benchmarking helps you to better evaluate the strengths and weaknesses of your marketing by giving your results context, which is why we at fastmap believe...

How to evaluate marketing through competitor analysis and benchmarking

Peter Drucker, who many consider to be the single most important thought leader in the world of management is quoted as saying; “Being at least...

marketing consent form on the right track
Turn on, tune in, sign up – Get your marketing consent form on the right track

What motivates consumers to sign up to brands’ CRM programs? Are these motivations reflected in your marketing consent form? And how do you ensure that...

Donor Fundraising: A research-based approach to donor-centricity

Recent evidence from the Institute of Fundraising (IoF)1 suggests that the paradigm of donor fundraising is shifting. 69% of charities are now stating that they...

marketing consent research tick box
Marketing Consent Research: Does quantity equal quality?

Many businesses are taking steps to limit the amount of their database they are likely to lose the right to contact when asking them for...

creative consent
Opt in Opt out: Don’t misstep in the ‘marketing hokey-cokey’

Opt in opt out. Which should you choose? While GDPR did not lead to the mandatory opt in that many had feared. However, many are...

opt in opt out
Size matters: Opt-in vs. opt-out

Opt in opt out, that is the question. If the size of your database is important, you’ll probably want to cling to the opt out...

channel consent
Giving channel choice

It may come as a given but, overall consent tends to increase, as you offer your customers greater flexibility. A higher level of overall consent...

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