Fastmap

tarageted marketing through market research
4 steps for market segmentation and truly targeted marketing

Targeted marketing through market segmentation has quickly become a vital aspect of successful marketing. Targeted marketing through market segmentation has quickly become a vital aspect of...

WaterAid Improving marketing consent rates
WaterAid Case Study: Improving marketing consent rates

WaterAid are an international charity that work in over 30 countries across the world with the vital goal of providing people with clean, safe drinking...

improving database marketing
Why you should use market research to improve database marketing

Please! Database and Research you must talk! In the local cafe two people discuss the village’s future. One is a wise old man with a...

international marketing
International Marketing: Advertising, Privacy and the Environment

This report is based on years of researching and sharing global marketing insights. In that time we have discovered key differences between countries across the...

legacy research presentation at IoF legacy conference
3 key insights on why supporters don’t tell charities when they leave a legacy

Fears of being bombarded with communications prevent over 60% of supporters revealing their plans to leave a legacy On the 8th of October fastmap, Freestyle...

insurance marketing strategies
3 tips to help insurance marketers increase responses on comparison sites

In the competitive world of insurance customers have seemingly limitless access to tools that help them weigh up their options and make informed choices. Insurance...

GDPR marketing data fundamentalism
GDPR Marketing – How to win consent from privacy-wary consumers

Consumer concerns over data - the biggest threat in post-GDPR marketing, or the biggest opportunity?   We’ve seen how the rise of the data fundamentalism...

Benchmarking: The Power of Comparison

Benchmarking helps you to better evaluate the strengths and weaknesses of your marketing by giving your results context, which is why we at fastmap believe...

data processing under legitimate interest
Data Processing & Legitimate Interest: Where do charity supporters draw the line?

Post-GDPR day, many charities are still adjusting to a new approaches to data processing, and a new way of utilising data to better serve supporters...

How to evaluate marketing through competitor analysis and benchmarking

Peter Drucker, who many consider to be the single most important thought leader in the world of management is quoted as saying; “Being at least...

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