Search For "legacy"

Understanding audiences their differences & what this means for legacies

Legacy Webinar: Exploring the “Who” of legacy fundraising – a focus on audience… We analyze what the data says about a raft of different audiences...

Unlocking Legacies

For charities and nonprofits, planned giving often represents the most significant gifts received. Yet convincing supporters to include your cause in their estate plans requires...

Case Study : Book Aid – C003

How we supported Christian Aid and their Agency Team to develop a compelling new brand approach. We regularly help charities with bespoke legacy research insights...

Case Study : Christian Aid : Brand Development – C002

How we supported Christian Aid and their Agency Team to develop a compelling new brand approach. We regularly help charities with bespoke legacy research insights...

Guide to Creative Testing – C001

Our research shows that 18 months since the start of the pandemic we are starting to see a return to normality in the legacy marketplace....

Donor Fundraising: A research-based approach to donor-centricity

Recent evidence from the Institute of Fundraising (IoF)1 suggests that the paradigm of donor fundraising is shifting. 69% of charities are now stating that they...

international fundraising strategy research
Key Considerations for your International Fundraising Strategy

With the increasing connectiveness across the world, it has never been easier for a charity to devise and implement a successful international fundraising strategy. However,...

Online will writing on laptop
Online Will Writing – What potential legators really think

Online will writing is something the legacy fundraising and legacy marketing teams of many charities have tested, explored or at least considered. Fundraisers have many different opinions,...

Legitimate Interest
GDPR and Data Protection: Reputation is everything

A fastmap survey to 2,000 UK adults has revealed that concerns over data use is in the top three causes that stop people donating to...

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