charity insights

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3 Key Insights Revealed By Our Legacy Potential League

Since the release on Monday 19th November our Legacy Potential Premier League Table 2018/19 has caused a big stir in the charity sector. It is...

Legacy Potential Premier League Table 2018/19

At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers and the reasons why legacy givers don’t tell charities when...

Book Aid International concept testing examples
Book Aid International Case Study: Charity concept testing examples

At fastmap, we have a wealth of experience with concept testing, as well as testing marketing campaigns and campaign development. This case study is one...

baby boomer legacy research
Baby Boomer Legacy Marketing Report

At fastmap we have conducted large legacy marketing research projects with some of the biggest charities across the world. We have accumulated a lot of...

legacy research presentation at IoF legacy conference
3 key insights on why supporters don’t tell charities when they leave a legacy

Fears of being bombarded with communications prevent over 60% of supporters revealing their plans to leave a legacy On the 8th of October fastmap, Freestyle...

data processing under legitimate interest
Data Processing & Legitimate Interest: Where do charity supporters draw the line?

Post-GDPR day, many charities are still adjusting to a new approaches to data processing, and a new way of utilising data to better serve supporters...

legacy marketing insights for your international fundraising strategy
The legacy marketing opportunity of a lifetime

For many charities legacy marketing can be overlooked. However, just a small increase in legacy giving can open vast revenue streams and this becomes even...

international legacy fundraising strategy
Legacy Fundraising Strategy: International motivations for legacy giving

It is easy to assume that attitudes towards legacy giving are universal, but fastmap research suggests that you should consider international differences to formulate an...

Donor Fundraising: A research-based approach to donor-centricity

Recent evidence from the Institute of Fundraising (IoF)1 suggests that the paradigm of donor fundraising is shifting. 69% of charities are now stating that they...

international fundraising strategy research
Key Considerations for your International Fundraising Strategy

With the increasing connectiveness across the world, it has never been easier for a charity to devise and implement a successful international fundraising strategy. However,...

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