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charity insights – fastmap

charity insights

10 Legacy Insights in 30 minutes

Our annual legacy consideration tracker has now surveyed 20,000 of the over 50’s, (5,000 in October), explores the very personal decision of why supporters choose...

THE NATION’S FAVOURITE CHARITY

We know that if your supporters consider your charity to be their favourite, they are far more likely to leave a legacy to you. In...

Legacy Potential Premier League 2019-2020

This year's release of the Legacy Potential Premier League highlights the competitive nature of the legacy market.   The good news however is that whilst some...

Legacy fundraising during pandemic

The current pandemic has raised lots of questions for legacy fundraisers. We can all see the significant increase in demand for Wills, but, Will writing...

Legacy Fundraising: The Only Constant is Change!

Fundraising is changing and legacy fundraising is no different. But for fundraisers we are at the beginning of perhaps the biggest change in legacy fundraising...

Legacy Potential Premier League 2019-2020

This year's release of the Legacy Potential Premier League highlights the competitive nature of the legacy market. Our research has shown that legacy consideration has...

The Perception that Charities Need Large Legacies – Legacy Performance Analysis

If a person feels that a charity need expect large legacies, people might not give because they might mistakenly feel that their gift is not...

The Importance of Helping Stakeholders – Legacy Performance Analysis

Our research has highlighted the importance that the perception of personally benefitting from a charity has on a propensity to leave a legacy. This report...

Communicating Legacy Information – Legacy Performance Analysis

Providing informative and useful legacy marketing communications to your supporters will play a crucial role in whether they leave you a gift in their will....

Which charity needs your legacy the most – Legacy Performance Analysis

We all know how important need is. If your charity is perceived as wealthy or if potential supporters don’t understand why you need their donations...

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