charity insights

Legacy Potential Premier League 2019-2020

This year's release of the Legacy Potential Premier League highlights the competitive nature of the legacy market. Our research has shown that legacy consideration has...

The Perception that Charities Need Large Legacies – Legacy Performance Analysis

If a person feels that a charity need expect large legacies, people might not give because they might mistakenly feel that their gift is not...

The Importance of Helping Stakeholders – Legacy Performance Analysis

Our research has highlighted the importance that the perception of personally benefitting from a charity has on a propensity to leave a legacy. This report...

Communicating Legacy Information – Legacy Performance Analysis

Providing informative and useful legacy marketing communications to your supporters will play a crucial role in whether they leave you a gift in their will....

Which charity needs your legacy the most – Legacy Performance Analysis

We all know how important need is. If your charity is perceived as wealthy or if potential supporters don’t understand why you need their donations...

Understanding the competitive nature of legacy fundraising

At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers, The Legacy Potential Premier League 2018/2019 and the reasons...

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3 Key Insights Revealed By Our Legacy Potential League

Since the release on Monday 19th November our Legacy Potential Premier League Table 2018/19 has caused a big stir in the charity sector. It is...

Legacy Potential Premier League Table 2018/19

At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers and the reasons why legacy givers don’t tell charities when...

Book Aid International concept testing examples
Book Aid International Case Study: Charity concept testing examples

At fastmap, we have a wealth of experience with concept testing, as well as testing marketing campaigns and campaign development. This case study is one...

baby boomer legacy research
Baby Boomer Legacy Marketing Report

At fastmap we have conducted large legacy marketing research projects with some of the biggest charities across the world. We have accumulated a lot of...

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