Our research shows that 18 months since the start of the pandemic we are starting to see a return to normality in the legacy marketplace....
Fears of being bombarded with communications prevent over 60% of supporters revealing their plans to leave a legacy On the 8th of October fastmap, Freestyle...
For many charities legacy marketing can be overlooked. However, just a small increase in legacy giving can open vast revenue streams and this becomes even...
It is easy to assume that attitudes towards legacy giving are universal, but fastmap research suggests that you should consider international differences to formulate an...
Online will writing is something the legacy fundraising and legacy marketing teams of many charities have tested, explored or at least considered. Fundraisers have many different opinions,...
Legacy fundraising presents a huge opportunity, but is also notoriously difficult to measure. The length of time that an engaged donor can take to leave a...
