Bring much needed objectivity into the subjective world of creative development. Involve target consumers in the process through fast.MAP’s proprietary creative testing technique, which allows you to fully evaluate each creative approach.
By using a series of take-out statements, you will learn which creative your consumers prefer and – crucially – why. By fusing qualitative and quantitative research, you also gain in-depth insights into what your consumers like and dislike about your creative.
Learn how to make the most of your new creative.
fast.MAP really got to understand the objectives of our creative test. They worked closely with us so we not only identified the winning creative but also why it worked and appealed to our target audience. As a result we refined our creative approach and the campaign was very successful. They were thorough and completely client-focussed.
|Our Marketing Solutions|
|How can I integrate social media effectively?||Digital Testing|
|We are not learning fast enough||Fast Research|
|Where can I get more of my best profile of customers?||Customer Profiling|
|How do consumers in different countries react to our ideas?||Cross Country Evaluation|
|Identify the right products to develop further||Ideas Index|
|WHAT makes your customers consent to marketing - and WHY||Consent Optimising Benchmarks|
|What is the optimum price / ask?||Price Testing|
What has your organisation done so far regarding consent/permissions? Please tick all that apply: