Fastmap

Legacy Potential Premier League 2021-2022

Our research shows that 18 months since the start of the pandemic we are starting to see a return to normality in the legacy marketplace....

Legacy Potential Premier League 2019-2020

This year's release of the Legacy Potential Premier League highlights the competitive nature of the legacy market.   The good news however is that whilst some...

Legacy fundraising during pandemic

The current pandemic has raised lots of questions for legacy fundraisers. We can all see the significant increase in demand for Wills, but, Will writing...

Legacy Fundraising: The Only Constant is Change!

Fundraising is changing and legacy fundraising is no different. But for fundraisers we are at the beginning of perhaps the biggest change in legacy fundraising...

Legacy Potential Premier League 2019-2020

This year's release of the Legacy Potential Premier League highlights the competitive nature of the legacy market. Our research has shown that legacy consideration has...

The Perception that Charities Need Large Legacies – Legacy Performance Analysis

If a person feels that a charity need expect large legacies, people might not give because they might mistakenly feel that their gift is not...

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3 Key Insights Revealed By Our Legacy Potential League

Since the release on Monday 19th November our Legacy Potential Premier League Table 2018/19 has caused a big stir in the charity sector. It is...

Legacy Potential Premier League Table 2018/19

At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers and the reasons why legacy givers don’t tell charities when...

Book Aid International concept testing examples
Book Aid International Case Study: Charity concept testing examples

At fastmap, we have a wealth of experience with concept testing, as well as testing marketing campaigns and campaign development. This case study is one...

baby boomer legacy research
Baby Boomer Legacy Marketing Report

At fastmap we have conducted large legacy marketing research projects with some of the biggest charities across the world. We have accumulated a lot of...

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