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Legacy Potential Premier League Table 2018/19

The top 20 charities with the highest number of supporters who say they are considering or already have pledged a legacy qualified for the league....

baby boomer legacy research
Baby Boomer Legacy Marketing Report

At fastmap we have conducted large legacy marketing research projects with some of the biggest charities across the world. We have accumulated a lot of...

international marketing
International Marketing: Advertising, Privacy and the Environment

This report is based on years of researching and sharing global marketing insights. In that time we have discovered key differences between countries across the...

Benchmarking: The Power of Comparison

Benchmarking helps you to better evaluate the strengths and weaknesses of your marketing by giving your results context, which is why we at fastmap believe...

outdoor media creative testing
Creative Testing Guide

Creatives are an essential part of your marketing. They can act as the visual representation of your campaign messaging, the voice of your company and...

DRTV creative testing guide
DR TV: A Guide to Optimising Creative Performance

Direct Response Television, or any TV ad for that matter, is an expensive endeavour, but it has huge reach and if done right, can trigger...

permissions marketing GDPR
The Complexity of Consent

The introduction of GDPR is set to transform the relationship marketers have with their customers. Openness and transparency will be the name of the game....

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