Our annual legacy consideration tracker has now surveyed 20,000 of the over 50’s, (5,000 in October), explores the very personal decision of why supporters choose...
We know that if your supporters consider your charity to be their favourite, they are far more likely to leave a legacy to you. In...
This year's release of the Legacy Potential Premier League highlights the competitive nature of the legacy market. The good news however is that whilst some...
The current pandemic has raised lots of questions for legacy fundraisers. We can all see the significant increase in demand for Wills, but, Will writing...
Fundraising is changing and legacy fundraising is no different. But for fundraisers we are at the beginning of perhaps the biggest change in legacy fundraising...
This year's release of the Legacy Potential Premier League highlights the competitive nature of the legacy market. Our research has shown that legacy consideration has...
If a person feels that a charity need expect large legacies, people might not give because they might mistakenly feel that their gift is not...
Our research has highlighted the importance that the perception of personally benefitting from a charity has on a propensity to leave a legacy. This report...
Providing informative and useful legacy marketing communications to your supporters will play a crucial role in whether they leave you a gift in their will....
We all know how important need is. If your charity is perceived as wealthy or if potential supporters don’t understand why you need their donations...
