marketing insights

DRTV creative testing guide
DR TV: A Guide to Optimising Creative Performance

Direct Response Television, or any TV ad for that matter, is an expensive endeavour, but it has huge reach and if done right, can trigger...

Data Protection: 11 Steps to Your Consent and Permissions
11 Steps to Your Consent and Permissions

‘Consent’ is now the new front line for marketing. The implications for every charity are far more profound than a change to a tick-box or...

permissions marketing GDPR
The Complexity of Consent

The introduction of GDPR is set to transform the relationship marketers have with their customers. Openness and transparency will be the name of the game....

permissions marketing GDPR
GDPR Guide Released – The Complexity of Consent

The introduction of GDPR is set to transform the relationship marketers have with their customers. Perhaps the biggest challenge will be the task of gaining...

Consent: Not just what you say, but how you say it…

Now that people are increasingly seeing consent as a marketing challenge, people accept words and language in your statements matter – both for providing clarity...

creative consent
Opt in Opt out: Don’t misstep in the ‘marketing hokey-cokey’

Opt in opt out. Which should you choose? While GDPR did not lead to the mandatory opt in that many had feared. However, many are...

brand testing
Brand Testing New Creative Approaches: A Case Study

In developing fastmap’s new brand look and feel, there was a need for the company to practice what we preach and complete some vital brand...

permissions marketing
Permissions Marketing and GDPR: Wake up and Smell the Consent

Imagine your most financially-important marketing campaign of the year, the success of which affects every other campaign your brand undertakes. Then try and picture the...

3 Key Influencing Pillars of Consent

After years of researching hundreds of consent statements, we now know what factors most influence consent. Major charity, financial, retail and insurance brands have tested...

opt in opt out
Size matters: Opt-in vs. opt-out

Opt in opt out, that is the question. If the size of your database is important, you’ll probably want to cling to the opt out...

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