Legacy fundraising presents a huge opportunity, but is also notoriously difficult to measure. The length of time that an engaged donor can take to leave a legacy and the relatively limited access to performance data are the main cause. Therefore, an understanding of how specific donors to specific charities are leaving a legacy is vital to justify and direct precious marketing budgets.
fastmap and Freestyle Marketing has put this new guide together to help you with your legacy fundraising strategy. In the guide we will discuss:
- The Motivations and Barriers to leaving gifts in wills
- How propensity to give is impacted by sector, audience – and the charity itself
- Why data can drive the Communications Strategy
Download your copy of the guide to keep ahead and help drive your legacy marketing strategy.