Face-to-face fundraising is a valuable method of getting new supporters to opt-in to receive marketing and should not just be used as a way to drive donations. GDPR is going to make it vital for charities to use any opportunity to get their supporters to consent and increase the number of supporters they can contact. Charities can then maintain and develop relationships with potential donors and ultimately increase revenue.
This guide was created with support and input from the IOF and Home Fundraising to improve face-to-face fundraisers’ consent-rates, while also helping them to comply with the law and guidelines.
In this guide fastmap provide:
- Insight into the barriers and motivations that your audience considers when giving consent
- Information on how different types of face-to-face fundraising’s consent rates compare to other communication channels
- Tips on how to track your performance and continually improve your face-to-face fundraising consent results
- Advice on how you can improve your approach and increase consent rates.
For more information on consent and how to optimise your permission statements, please see our guides on ‘The Complexity of Consent’ and ’11 Steps to Your Consent and Permissions’ or contact David Cole, Managing Director +44 (0) 20 7242 0702 firstname.lastname@example.org.